| 00:00:00 | No one is quite sure how many
blogs are out there.
|
| 00:00:04 | Estimates put the numbers in the
hundreds of millions.
|
| 00:00:07 | They range from rants of
"
they are launched careers and
ended them, too.
|
| 00:00:19 | >> I don't know where I would be
without my website.
|
| 00:00:23 | >> Her blog ended her career.
|
| 00:00:26 | She was fired for writing about
her boss online.
|
| 00:00:29 | The job ended, but the blog was
just getting started.
|
| 00:00:33 | Her website, called deuce, is
now one of the most read in
bloggings short history.
|
| 00:00:40 | She makes more money from
blogging than she ever did
working.
|
| 00:00:44 | >> I think of myself as kind of
like a mom reporter.
|
| 00:00:50 | >> She's one of thousands of
so-called mommy bloggers.
|
| 00:00:57 | Women who blog for fun and
sometimes for profit.
|
| 00:01:01 | That's the subset of women
bloggers in general, the fastest
growing segment of online
writers.
|
| 00:01:10 | >> If they had an editor, she
would be lisa.
|
| 00:01:17 | An organization of women
bloggers who reach 20 million
readers a month.
|
| 00:01:23 | For compareson, roughly seven
times the circulation of "cosmo
poll tan" magazine.
|
| 00:01:35 | Before I get started and this is
the honest truth, I did not know
nbc had an inveszment in blogher
until I did my due diligence in
it.
|
| 00:01:47 | It's a ge, nbc company invested
5 million and they asked me to
get it back.
|
| 00:01:54 | You know, times are tight.
|
| 00:01:57 | I wanted to get that out.
|
| 00:01:59 | We can talk about that if you
like, but I wanted to make sure
people knew that.
|
| 00:02:04 | I didn't know that.
|
| 00:02:07 | What do you do with our money?
|
| 00:02:08 | >> It's a great story.
|
| 00:02:10 | In 2005, my co-founders and i
just wanted to answer one
question, scott.
|
| 00:02:17 | We wanted to ask the question,
where are the women bloggers.
|
| 00:02:21 | Everyone was asking.
|
| 00:02:23 | We knew where they were.
|
| 00:02:24 | For two years, we held
conferences, started a
publishing network and started a
new service on blogher.com.
|
| 00:02:35 | There was so much demand for
services and advertisers that
three chicks with credit cards
wasn't going to cut it.
|
| 00:02:44 | We needed to decide to go big or
go home.
|
| 00:02:48 | We have three different venture
capital investors.
|
| 00:02:54 | The peacock equity fund joined
the second round.
|
| 00:02:58 | >> So, what do you do with
millions upon millions of
dollars when you are
essentially, a lot of what you
do is virtual.
|
| 00:03:08 | >> What's interesting is that
today, blogher, reaches 21
million women a month.
|
| 00:03:16 | It's a top ten blogging network
and a top ten women's network.
|
| 00:03:20 | We have done that by not
spending half the money we have
raised so far.
|
| 00:03:27 | We are still the three chicks
with three credit cards who dole
out every dollar.
|
| 00:03:34 | We have offices in new york and
belmont as well as chicago.
|
| 00:03:39 | We sell fortune 500 add
versaillesing to be the
publisher of the women who blog
and we help them get paid to
write.
|
| 00:03:51 | >> As a newspaper reporter, one
thing I want blogs to do well,
it's a future employment
opportunity.
|
| 00:04:01 | >> That's right.
|
| 00:04:02 | Put my resume out there.
|
| 00:04:03 | What I want to ask you, I read a
story in the new york times.
|
| 00:04:08 | There are a lot of people who
blog ind pendly.
|
| 00:04:13 | If they are not part of a
network, how do they build an
audience.
|
| 00:04:20 | They quit their jobs, but they
didn't have an audience.
|
| 00:04:25 | Is their choice to join a
network or can they strike it
independently, given the odds?
|
| 00:04:31 | >> There are techniques you can
follow to help get read as a new
writer.
|
| 00:04:37 | The old tool is the printing
press, today, it's the blog.
|
| 00:04:43 | There are three things we say.
|
| 00:04:46 | Love what you do.
|
| 00:04:47 | If you are going to write a
daily or weekly column, be
obsessed with it.
|
| 00:04:53 | The second thing, choose one of
three paths for your content.
|
| 00:04:59 | Be timely, breaking news,
entertaining, useful or all
three.
|
| 00:05:08 | com is a cooking
blog.
|
| 00:05:11 | Enter broccoli chicken, she
gives you hundreds of recipes.
|
| 00:05:19 | Timely would be breaking news.
|
| 00:05:21 | >> One follow up question.
|
| 00:05:24 | Parenting, for instance, that
can be dicey.
|
| 00:05:27 | If you are trying to build an
audience, do you tell them what
you think with the concern you
might lose your audience or do
you go with what your gut
instinct tells you?
|
| 00:05:39 | >> Parenting blogs, too, I was
going to ask a similar question,
the mommy blog is a genre.
|
| 00:05:49 | She's the gold standard on this.
|
| 00:05:51 | It's become parenting, there are
a lot of parenting blogs out
there.
|
| 00:05:55 | There's a lot of poopy diaper
blogs.
|
| 00:06:04 | >> Heather writes a fantastic
blog.
|
| 00:06:08 | There are all kind of different
ways to write about parenting.
|
| 00:06:13 | If you love what you do, whether
you are a pioneer women or
surrender dorothy, there's
always a way to tell a story.
|
| 00:06:25 | If you want to find a way to
grow an audience, the thing to
do is go out, find other
parenting bloggers, link to
them, comment, and begin to
develop a community around your
writing.
|
| 00:06:40 | >> Easier said than done.
|
| 00:06:44 | >> Time consuming.
|
| 00:06:45 | You need to go out and develop
your readership.
|
| 00:06:48 | The best way to do it is support
other people who blog.
|
| 00:06:53 | Getting back to blogher.
|
| 00:06:55 | That's why we have been
successful.
|
| 00:06:57 | We have taking a community into
the publishing world.
|
| 00:07:01 | It's a great way for women to
come together and talk about
their writing.
|
| 00:07:06 | To get back to your question,
the subject of your writing, if
you are a parenting blog.
|
| 00:07:11 | I heard a great, great quote
this past weekend in houston.
|
| 00:07:18 | She said, I made a decision as a
mother.
|
| 00:07:22 | I will blog about vulnerability.
|
| 00:07:26 | I won't blog about intimacy.
|
| 00:07:28 | I won't invade my child's
privacy or my partner's privacy.
|
| 00:07:33 | But it's got to be real.
|
| 00:07:35 | >> Do you think with a heavy
presence of women across the
web, there's a point for a
women's only blog?
|
| 00:07:43 | >> Absolutely.
|
| 00:07:44 | What's so ironic, here we are,
women are the majority of
voters, we are the majority of
internet users.
|
| 00:07:53 | We are at power with blogging.
|
| 00:07:56 | We control 80% of household
spending, yet, if you look at
the major metro daily in the
united states, the majority of
penetration of op-ed writing is
20%.
|
| 00:08:11 | >> In newspapers.
|
| 00:08:13 | >> In newspapers and magazine
coverage.
|
| 00:08:16 | Not everyone looks like kym.
|
| 00:08:20 | >> But, blogging is different.
|
| 00:08:23 | Kym leads to a question I was
going to ask.
|
| 00:08:26 | Blogging is the most democratic
form of expression there could
be.
|
| 00:08:30 | You go to word press, you put in
your e-mail and you you are
live.
|
| 00:08:36 | Does any group, women, people
from different countries, any
subset of the population need
help blogging?
|
| 00:08:46 | >> I think every group of
writers needs help blogging.
|
| 00:08:50 | More importantly, they need help
getting found.
|
| 00:08:52 | One of the service that is a
com can provide and
always has, we tell people who
is hot and happening with women
who are the most tech savvy
influential women online.
|
| 00:09:08 | If you want to get read, go to
com, any number of
sites, try to get your community
to read you.
|
| 00:09:19 | Think of it as your own personal
distribution mechanism.
|
| 00:09:25 | >> We'll take a break and be
right back.
|
| 00:10:38 | >>> We are back with lisa stone
of blogher.
|
| 00:10:43 | We have going to ask a question
that I'm glad the woman on the
panel is asking.
|
| 00:10:49 | I want to get to this.
|
| 00:10:51 | Do genders need help?
|
| 00:10:54 | It seems less awkward if you ask
it.
|
| 00:10:58 | >> Should we continue to
segregate, this is a place for
women to blog.
|
| 00:11:03 | Men are not just pushing a men
only blog.
|
| 00:11:06 | Should we encourage more women
to integrate themselves and
compete on a mutual level?
|
| 00:11:12 | >> Absolutely and in fact, we
do.
|
| 00:11:14 | One of the things we have done
with our contributing editors
and other bloggers is make it
clear, even if they are writing
with, or for blogher, they
should write wherever they have
an audience.
|
| 00:11:33 | There's a blog called momocrats.
|
| 00:11:38 | These writers are also writing
"
they write about politics from
d.c.
|
| 00:11:49 | She blogs on momocrats,
"huffington post," she is going
for her reader, wherever they
are.
|
| 00:12:01 | There are some women more
comfortable in one community
than another.
|
| 00:12:07 | >> Is it a jumping off point to
get them start snd.
|
| 00:12:10 | >> It's definitely a place for
women interested in finding
readers and raising their
profile in the community.
|
| 00:12:18 | We have bloggers who blog on
blogher as well.
|
| 00:12:26 | >> Do you have stay at home
dads, too?
|
| 00:12:29 | >> We do.
|
| 00:12:30 | At the end of last month, we had
26 daddy bloggers.
|
| 00:12:36 | Funniest, smartest guys I ever
read.
|
| 00:12:40 | >> Do you think you will have a
bloghim?
|
| 00:12:43 | Scott and I are not the most
communicative story.
|
| 00:12:47 | >> We had a bloghim panel last
year.
|
| 00:12:51 | It was suggested by one of the
great guys in the community.
|
| 00:12:55 | It was standing room only.
|
| 00:12:57 | It was tough to try to figure
out where to put the different
panels.
|
| 00:13:01 | The oxygen in the room was
limited.
|
| 00:13:03 | People were laughing so hard.
|
| 00:13:06 | It's really important.
|
| 00:13:07 | An important part of the
community, we have a lot of
great male chefs in the food
group.
|
| 00:13:13 | What story can we take to
marketers.
|
| 00:13:16 | Remember, what I said, women
control 83% of household
spending.
|
| 00:13:23 | >>> Do you think bloghim would
be as successful as blogher?
|
| 00:13:29 | >> There are many conferences
that have more men than women.
|
| 00:13:34 | Sohwesis predominantly
bloggers.
|
| 00:13:36 | I think you are going this year.
|
| 00:13:38 | It's going to be a blast.
|
| 00:13:39 | The blog conferences, blogger
conferences were fantastic.
|
| 00:13:44 | It's where I got started.
|
| 00:13:46 | >> I wanted to ask about the fcc
restrictions.
|
| 00:13:50 | Bloggers are discovering I can't
blog about this and get paid at
the same time.
|
| 00:13:55 | What did you make of it and what
does your audience make of it?
|
| 00:14:00 | >> Blogher separated church from
state.
|
| 00:14:03 | It's what the ftc is saying.
|
| 00:14:07 | It's the market's
responsibility.
|
| 00:14:09 | I think it's great.
|
| 00:14:11 | We have aulsz done it.
|
| 00:14:14 | We have glad the marketplace is
doing that.
|
| 00:14:18 | >> How do you police it?
|
| 00:14:20 | >> We have different headline
editors watching groups of
hundreds of blogs.
|
| 00:14:24 | In many ways, most want to be
taken credibly as writers.
|
| 00:14:30 | If they know it's the rule, they
are following them.
|
| 00:14:33 | >> Lisa stoner with blogher and
the conference coming up in san
francisco in october.
|
| 00:14:38 | >> We have a food conference in
san francisco this year.
|
| 00:14:42 | We also have the annual
conference in new york.
|
| 00:14:46 | here,"
the strange mix between dresses
and high-tech execs.
|
| 00:14:53 | Jesse draper playing patty cake
when "press: here" continues.
|
| 00:16:09 | >>> Welcome back to "press:
"
my next guest is technically one
of my competitors.
|
| 00:16:14 | She, too, has a show in which
she interviews big names in
technology.
|
| 00:16:21 | Jesse draper's valley girl is
unusual.
|
| 00:16:27 | >> I'm like the valley girl.
|
| 00:16:31 | Sometimes I wish I could be like
superman.
|
| 00:16:33 | >> She's not blond, but the
description is still pretty
good.
|
| 00:16:39 | Her show, "valley girl" features
elan musk, ceo of tesla or tom
campbell, who at the time was
republican candidate for
governor of california.
|
| 00:16:51 | He is, according to draper --
>> just awesome.
|
| 00:16:56 | >> Part of the fun of the show
is watching executives, often
middle-aged men placed in a
situation where they are
woefully too square and
unprepared.
|
| 00:17:09 | WATCHING scott McKneel li picked
up in a pink golf cart.
|
| 00:17:14 | To vote the valley girl, that's
just awesome.
|
| 00:17:17 | >> Welcome, I'm jesse draper,
the valley girl.
|
| 00:17:22 | >> One might wonder how she gets
headline guests.
|
| 00:17:25 | Here is the former ceo of sysco
playing patty cake.
|
| 00:17:31 | The answer is probably she's the
daughter of tim draper, one of
the richest and most powerful
men in technology.
|
| 00:17:38 | Though, that's not her only
unusual family connection.
|
| 00:17:43 | Her cousins are the brothers in
the "naked brother" on
nickelodeon.
|
| 00:17:54 | She joins us where the tables
are turned just a little bit.
|
| 00:17:59 | You were comments you're not
used to sitting on that side.
|
| 00:18:03 | >> I feel out of control.
|
| 00:18:04 | I don't know what you are going
to ask me.
|
| 00:18:07 | >> I'll start off.
|
| 00:18:08 | How much of what you are doing
on "valley girl" is character.
|
| 00:18:13 | Obviously, it's a lot of
character.
|
| 00:18:16 | You are a bright and intelligent
person.
|
| 00:18:19 | If it is character, why?
|
| 00:18:21 | >> About -- the first season was
all character.
|
| 00:18:25 | The second season was more me.
|
| 00:18:28 | I wanted to make them feel more
comfortable on my pink set.
|
| 00:18:32 | The upcoming season is going to
be more me.
|
| 00:18:35 | Don't worry, the valley girl is
not leaving.
|
| 00:18:38 | It's going to be pinker than
ever.
|
| 00:18:41 | I grew up in the silicon valley.
|
| 00:18:44 | My dad is a venture capitalist.
|
| 00:18:48 | I grew up under venture
capitalists and ceos.
|
| 00:18:56 | They were my heroes.
|
| 00:18:58 | I went to ucla for drama.
|
| 00:19:02 | I'm an actress.
|
| 00:19:04 | I kept wanting to create
something about these amazing
people.
|
| 00:19:09 | I wanted to create a fun talk
show, game show celebrating the
people who by no means are
entertainers, they are brilliant
engineers and they are, you
know, not the typical people on
a fun talk show.
|
| 00:19:23 | I had to create something goofy
and different to bring them down
to earth and make them real
people.
|
| 00:19:32 | >> How much of your success
today has to do with your dad?
|
| 00:19:37 | I had a friend of mine who was a
reporter I trained.
|
| 00:19:42 | Her dad got her her first job.
|
| 00:19:45 | A lot of people had ill will
toward her.
|
| 00:19:49 | She would have been successful
with or without the help of her
dad.
|
| 00:19:53 | I guarantee she would be where
shesz today without him.
|
| 00:19:58 | >> Yeah.
|
| 00:19:59 | I would not be here if it
weren't for my dad.
|
| 00:20:02 | He's helped me get more than one
interview.
|
| 00:20:05 | People are now coming to me,
which is nice.
|
| 00:20:08 | He instilled this great sense of
business and entrepreneurship in
me.
|
| 00:20:15 | Without him, I would not have
created something on my own.
|
| 00:20:18 | He didn't think of a pink talk
show.
|
| 00:20:22 | >> No.
|
| 00:20:23 | >> But, yeah -- I wouldn't be
here without him.
|
| 00:20:27 | >> Tom campbell is now running
for california senate.
|
| 00:20:29 | At the time, he was running for
governor.
|
| 00:20:32 | You asked him, what's a
governor.
|
| 00:20:34 | At first, you think it's
ridiculous.
|
| 00:20:37 | Then, you think it's going to be
interesting how he answers that.
|
| 00:20:42 | It's a smarter question.
|
| 00:20:43 | >> It's like what do you read?
|
| 00:20:46 | Sarah palin, it's a question she
should have answers to.
|
| 00:20:49 | What she read or not was far
more interesting than anybody
expected.
|
| 00:20:56 | >> The idea is to ask them not
the smart questions, I don't
want to say dumb it down, but i
want to simplify everything.
|
| 00:21:06 | They go on all sorts of great
talk shows and answer questions.
|
| 00:21:14 | I have seen charlie rose's eyes
glaze over.
|
| 00:21:18 | I don't know what it is.
|
| 00:21:19 | I have no problem asking them.
|
| 00:21:21 | >> They have the marketing pitch
down.
|
| 00:21:22 | >> Yeah.
|
| 00:21:23 | You get them out of it.
|
| 00:21:25 | >> The interviews tend to be
prefabricated exercises.
|
| 00:21:30 | I have seen the reaction when
you ask this stream of
questions.
|
| 00:21:35 | "
>> yeah.
|
| 00:21:36 | >> It's a good compareson.
|
| 00:21:39 | >> I saw McNeily getting into
the golf cart.
|
| 00:21:43 | I love that look.
|
| 00:21:45 | >> We are always trying to get
scott to look like that, but you
did it.
|
| 00:21:48 | >> It makes them real and
relatable.
|
| 00:21:51 | We look at them as just, i
idolize them.
|
| 00:21:55 | I think everyone in the silicon
valley does.
|
| 00:21:58 | Yeah, I mean, I have been
compared to sasha before.
|
| 00:22:02 | He's great.
|
| 00:22:03 | He puts people in fun, awkward
situations.
|
| 00:22:07 | I can see the relation.
|
| 00:22:13 | >> Have you had an interview
where they don't get the joke or
satire and shut down?
|
| 00:22:19 | >> Yeah.
|
| 00:22:20 | I basically take away all, you
know, reason.
|
| 00:22:25 | >> All the questions.
|
| 00:22:26 | >> I TAKE AWAY, scott McNeily
was so great.
|
| 00:22:31 | I asked him to play a game with
me.
|
| 00:22:36 | He was like why.
|
| 00:22:37 | I was like there's no reason.
|
| 00:22:40 | It'll just be fun.
|
| 00:22:41 | I think that's what I said.
|
| 00:22:43 | >> I was talking to folks at six
flags discovery kingdom.
|
| 00:22:48 | During the interview process,
they have to play jenga.
|
| 00:22:51 | >> Yeah.
|
| 00:22:52 | >> It throws you completely off.
|
| 00:22:55 | >> To see how you think on your
feet and if you can multitask.
|
| 00:23:00 | >> Earlier, we were talking
agent blogher.
|
| 00:23:05 | I get uncomfortable talking
gender equality, being the guy,
but what -- kym works hard to be
a credible interviewer but i
think our generation got over
that.
|
| 00:23:20 | I think we are beyond that now.
|
| 00:23:22 | Do you get any sort of backlash
like oh, my god, she's wearing
pink and asking dumb questions.
|
| 00:23:29 | >> It's hard to be taken
seriously.
|
| 00:23:31 | >> In a way, you are not trying
to be taken seriously.
|
| 00:23:42 | >> THE kym McNicholas' of the
world say what are you doing?
|
| 00:23:46 | >> I have had women say things
like that.
|
| 00:23:48 | I just, you know, you know, i
think we have come so far so
that --
>> that you can turn around and
make fun of it.
|
| 00:23:57 | >> Turn around and make fun of
it.
|
| 00:23:59 | Yeah.
|
| 00:23:59 | I'm making fun of it.
|
| 00:24:01 | I don't know.
|
| 00:24:02 | I like to think of it as a smart
business show.
|
| 00:24:08 | Smart, goofy, pink business
show.
|
| 00:24:10 | I feel like I'm, I don't know
what I'm trying to say.
|
| 00:24:14 | >> I have heard of it described
as third way feminist.
|
| 00:24:17 | >> Yeah.
|
| 00:24:18 | >> We have gotten to where we
are, now we are turn around.
|
| 00:24:21 | >> I feel like it's the older
generation that's more --
>> fixed in their ways.
|
| 00:24:27 | >> I would love for you to get
paris hilton on the show.
|
| 00:24:31 | >> I would love to.
|
| 00:24:34 | I mean, that's sort of the idea.
|
| 00:24:39 | Paris hilton created quite a
brand.
|
| 00:24:42 | It's awesome.
|
| 00:24:43 | It would be an interesting
interview because we are
similar.
|
| 00:24:46 | >> In strange ways.
|
| 00:24:47 | Anyone who's not been willing to
go on the show that you said
come on, please.
|
| 00:24:53 | >> The only reason people
haven't been able to be on it,
they are so busy.
|
| 00:24:58 | They are changing the world and
doing amazing things.
|
| 00:25:01 | You'll be here for five minutes,
okay, that's great.
|
| 00:25:05 | No, everyone loves it.
|
| 00:25:07 | It's a really, really great
response to it.
|
| 00:25:12 | Ronney, lot, after I did the
show with him, he said you're
going to be a star.
|
| 00:25:16 | I feel so happy after leaving.
|
| 00:25:20 | It's fun.
|
| 00:25:21 | I pride the show on being a
positive show.
|
| 00:25:23 | >> Who is the ultimate guest you
would like to get on.
|
| 00:25:28 | Who would it be and what would
you ask them.
|
| 00:25:32 | >> Mark zuckerburg.
|
| 00:25:35 | I know he dunlt do a lot of
shows.
|
| 00:25:37 | >> I'm surprised you haven't.
|
| 00:25:40 | >> He doesn't like serious
interviews.
|
| 00:25:43 | >> That might be the best of all
interview.
|
| 00:25:46 | I have to stop you there, jesse.
|
| 00:25:48 | Unlike the internet, we are
limited to the amount of time we
can stop.
|
| 00:25:57 | tv follow us at
valley girl show.
|
| 00:25:59 | >> Thank you.
|
| 00:27:02 | >>> That's our show for this
week.
|
| 00:27:04 | My thanks to lisa stone and
jesse draper as well as kym
McNICHOLAS AND JON SWARTZ.
|
| 00:27:15 | You can find more at
pressheretv.com.
|
| 00:27:19 | Thank you for making us part of
your sunday morning.
|
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