| 00:00:00 | M.
|
| 00:00:01 | >> Well, you feel that energy
when you're walking around.
|
| 00:00:03 | >> And we work hard to maintain
that.
|
| 00:00:05 | What you see is a culture where
people feel that they can build
things, that they can actually
accomplish what they want.
|
| 00:00:10 | And ultimately people stay in
companies because they can
achieve something.
|
| 00:00:14 | >> What you're building, then,
is a dictionary that says this
..
|
| 00:00:17 | >> Of that chinese term.
|
| 00:00:18 | ..Of something over there.
|
| 00:00:19 | >> Yeah.
|
| 00:00:20 | >> Google's success comes from
attracting the best possible
employees and then making work
irresistible.
|
| 00:00:26 | ..
|
| 00:00:29 | Lots of fun.
|
| 00:00:31 | >> [ Laughs ]
>> high five, google.
|
| 00:00:33 | >> If you're restless, there are
gyms.
|
| 00:00:35 | If you're stressed, there are
massages.
|
| 00:00:39 | ..
|
| 00:00:40 | There's the food.
|
| 00:00:43 | >> How we doing, chef?
|
| 00:00:44 | >> Good. how are you?
|
| 00:00:45 | >> Good, good. busy, busy.
|
| 00:00:47 | >> We have a team of seven
executive chefs here in
mountain view, and we have about
18 cafés in whole that we
oversee.
|
| 00:00:52 | >> Maybe you'd like indian
cuisine today or sushi.
|
| 00:00:57 | No problem.
|
| 00:00:58 | Google has it all.
|
| 00:01:01 | And best of all, everything's
free -- for employees, that is.
|
| 00:01:05 | It costs google a fortune.
|
| 00:01:07 | Those are expensive benefits.
|
| 00:01:09 | What's the business
justification?
|
| 00:01:11 | >> It's a simple argument.
|
| 00:01:12 | We want them working all the
time.
|
| 00:01:14 | And so if they're off doing
other things, we don't have
their attention.
|
| 00:01:17 | >> Keeping your attention on
work means keeping it off the
mundane stuff.
|
| 00:01:22 | Like your laundry.
|
| 00:01:24 | Google will do that.
|
| 00:01:25 | Or your commute.
|
| 00:01:26 | Google will drive you.
|
| 00:01:29 | And don't ever sweat your
wardrobe.
|
| 00:01:31 | Google is strictly casual.
|
| 00:01:33 | You don't even have to shave if
the queen of england herself
comes by.
|
| 00:01:37 | >> If we do a search for
..
|
| 00:01:39 | >> And she did.
|
| 00:01:40 | >> It's phenomenal.
|
| 00:01:41 | If you're 24 and single, it's
kind of like programmer nirvana.
|
| 00:01:45 | >> Engineer noel gorelick runs
google's mars, moon, and sky
programs.
|
| 00:01:51 | He spent 19 years working with
nasa, but however impressive his
résumé, at google, he's just one
more bright mind in a sea of
20,000.
|
| 00:02:01 | >> I did my masters in computer
science.
|
| 00:02:04 | I used 12 textbooks during my
courses.
|
| 00:02:07 | 10 Of those -- 10 of the guys
that wrote those textbooks work
here.
|
| 00:02:11 | >> Whoo!
|
| 00:02:12 | >> Whoo!
|
| 00:02:12 | >> This is the culture created
in 1998 by a pair of
stanford university grad
students, sergey brin and
larry page.
|
| 00:02:21 | >> When we were trying to name
google, we actually went through
thousands of names.
|
| 00:02:25 | And we had settled on "google"
because it sounds fun.
|
| 00:02:29 | It also means a very large
number.
|
| 00:02:31 | It means 1 followed by 100
zeros.
|
| 00:02:33 | >> What started out as a
research project has become
this -- a high-tech juggernaut
and one of the most successful
companies on the planet with an
array of cutting-edge products.
|
| 00:02:45 | There's google voice, google
chrome, google images, and
google news.
|
| 00:02:49 | There's google book search and
google maps.
|
| 00:02:54 | AND THEN THERE'S YouTube, WHICH
Google owns, home to 20 hours of
new video uploaded every minute.
|
| 00:03:01 | But all that pales in comparison
to google's crown jewel and its
greatest creation, the google
internet search engine.
|
| 00:03:10 | If you used it to find a google
expert, you might come up with
this man, author john battelle.
|
| 00:03:16 | You've studied the company for
so long.
|
| 00:03:19 | Give us a sense of what google
is, how successful a phenomenon
it is.
|
| 00:03:22 | How would you characterize it?
|
| 00:03:23 | >> Most successful company in
the history of the world.
|
| 00:03:26 | I think that's fair.
|
| 00:03:27 | >> The most successful company
in the world?
|
| 00:03:30 | >> I think that's true.
|
| 00:03:31 | I think it's inarguable.
|
| 00:03:32 | Now, if you look at past
histories, microsoft, I think,
rivals google for a period of
time, right?
|
| 00:03:39 | FROM THE LATE '80s THROUGH THE
MID '90s, ITS GROWTH WAS QUITE
Similar.
|
| 00:03:43 | I do not believe it had the same
profit curve, though.
|
| 00:03:46 | The profits that google has
managed to create are
extraordinary.
|
| 00:03:49 | >> In 2008, google earned more
than $4 billion in profits, with
more than 95% of that coming
from advertising tied to its
search engine.
|
| 00:04:00 | What makes it so good?
|
| 00:04:02 | In simple terms, a basic search
engine crawls the internet,
bouncing from link to link,
indexing as many web pages as it
can.
|
| 00:04:11 | When you do a search, it stacks
your results based on the number
of times your search term
appears in each site.
|
| 00:04:18 | Google's master stroke was to
rank every website's importance
by counting the number of other
websites linking back to it.
|
| 00:04:26 | Google figured the more links to
a site, the more important it
must be and the higher it should
show up in your search results.
|
| 00:04:34 | They call this approach "page
rank," after larry page, and it
worked brilliantly.
|
| 00:04:40 | >> I'm sure you remember, as do
i, you know, being told, "hey,
"
and when you go there and use it
for the first time, it just
works, and something happens
between your ears that makes
that brand valuable to you
instantly.
|
| 00:04:53 | 'Cause a service is delivered
that is delightful.
|
| 00:04:55 | >> However complex the math
behind it, google's hallmark is
simplicity.
|
| 00:05:01 | Its home page is as friendly and
unthreatening as a box of
crayons.
|
| 00:05:05 | And this is the person who keeps
it that way, a 34-year-old human
..
|
| 00:05:10 | >> We're going this way. sorry.
|
| 00:05:12 | ..Named marissa mayer.
|
| 00:05:13 | >> I want to see a much more
robust brainstorm.
|
| 00:05:16 | I feel like we didn't really
explore other ideas here.
|
| 00:05:19 | >> She's tireless, hard-driving,
and demanding.
|
| 00:05:22 | >> I agree with the problem
statement.
|
| 00:05:24 | I don't agree with the solution.
|
| 00:05:25 | >> She's also been with the
company from the very start.
|
| 00:05:28 | What was it about larry page and
sergey brin that prompted you to
sign on with, at the time, this
funky, little, unknown, small
company named google?
|
| 00:05:39 | >> Well, I think there were two
key factors in my decision.
|
| 00:05:42 | One is I think you should work
with the smartest people you can
find, and, two, I think you
should do things that you're not
ready to do.
|
| 00:05:49 | >> How did you know you weren't
ready for it?
|
| 00:05:51 | >> You know, at the time when i
was interviewing, it was just an
eight-person startup.
|
| 00:05:54 | You know, they were printing
their own business cards.
|
| 00:05:57 | Them also coming in and saying,
"well, we think search could
change the world.
|
| 00:06:00 | We think it can change every
person's life, and we think
everyone should be doing
"
I really believed that, but at
the same time, that was so far
away.
|
| 00:06:09 | At google, obviously, we're
always trying to strive for new
heights, trying to really reach
for the stars.
|
| 00:06:14 | And so we have a fun demo which
is about the stars.
|
| 00:06:17 | >> Mayer's official title is
vice president search products
and user experience.
|
| 00:06:22 | But her chief role is keeper of
google's look.
|
| 00:06:25 | >> We want to actually cause
search to be something that's
fun, that's an expression of
creativity that people do every
day.
|
| 00:06:31 | >> She is relentless in making
sure everything google is
simple, uncluttered, and, above
all, clean.
|
| 00:06:38 | >> Why is that look so
important?
|
| 00:06:39 | >> Well, I think that it says to
our users that we don't want to
get in their way.
|
| 00:06:43 | We want an experience that's
fast and clean and easy, where
it's just obvious.
|
| 00:06:47 | Type what you want into the
search box, and you'll get it.
|
| 00:06:50 | >> IN THE LATE '90s WHEN OTHER
,
AND AltaVista CRAMMED THEIR
Websites with links and ads,
google's plain, blank look was
actually a problem for the
students who first tested it.
|
| 00:07:04 | >> THEY WOULD GO TO google.com,
Load up the page, and it would
be blank.
|
| 00:07:09 | And they would just wait.
|
| 00:07:12 | And 15 seconds later you'd be
like, "what are they waiting
for?
|
| 00:07:15 | Maybe they're thinking of
"
30 seconds later, you'd be like,
"
45 seconds, and you'd be like,
"okay, I really am going to have
to ask what are they waiting
"
and the answer was the same all
16 times that day.
|
| 00:07:28 | "We're waiting for the rest of
"
>> today, nearly 2/3 of the
internet searches done
worldwide, almost 2 billion a
day, are done on google.
|
| 00:07:41 | >> What's your favorite internet
search engine?
|
| 00:07:43 | >> Google.
|
| 00:07:43 | >> Google.
|
| 00:07:44 | >> Google.
|
| 00:07:44 | >> Google.
|
| 00:07:44 | >> Google.
|
| 00:07:45 | >> Google.
|
| 00:07:45 | >> Google.
|
| 00:07:46 | >> Google.
|
| 00:07:46 | >> Google.
|
| 00:07:47 | >> Whether you're in mongolia,
..
|
| 00:07:52 | ..
|
| 00:07:54 | >> Google.
|
| 00:07:55 | >> And that's despite some
formidable competition.
|
| 00:07:57 | Rival microsoft has launched a
massive campaign to promots
new bing search engine, which
has slowly gained market share.
|
| 00:08:06 | >> Bing.
|
| 00:08:07 | >> It's not just a search
engine.
|
| 00:08:08 | It's the first ever decision
engine, from microsoft.
|
| 00:08:11 | and microsoft have
also inked a deal to pool their
search efforts, which could
create a tough challenge to
google.
|
| 00:08:18 | >> We're one click away from
customers leaving us.
|
| 00:08:21 | We face very, very tough
competition.
|
| 00:08:23 | I'm very, very proud of what
google has done.
|
| 00:08:26 | But never rest on your laurels.
|
| 00:08:28 | Always worry and always drive as
hard as you can.
|
| 00:08:30 | >> Google is no longer a
start-up, and larry page and
sergey brin are no longer grad
students living on fast food and
credit cards.
|
| 00:08:38 | Today they're worth $15 billion
each, according toforbes
magazine.
|
| 00:08:43 | Brin, who emigrated from russia
at age 6, told us he never
thought google could be this
successful.
|
| 00:08:49 | >> No, certainly not.
|
| 00:08:51 | We've been, as a company,
obviously, more lucky than any
company deserves to be.
|
| 00:08:57 | And we've been fortunate enough
that when we're able to improve
some aspect of people's lives
that we believe we'll be able to
make a solid business out of
that.
|
| 00:09:09 | >> Solid indeed.
|
| 00:09:10 | And marissa mayer, who was the
20th employee hired at google,
hasn't done too badly herself.
|
| 00:09:16 | This company has made you
fabulously wealthy, hasn't it?
|
| 00:09:20 | >> I think that, you know, the
success that we've experienced
here at google has been overall
great.
|
| 00:09:24 | >> It's pretty extraordinary.
|
| 00:09:26 | >> [ Chuckles ]
>> it may be hard to believe all
this stems from something as
innocuous as a thing cal
"google," but underestimating
any of the creative minds here
has never been a good idea.
|
| 00:09:39 | .
|
| 00:09:42 | In 1998, they had a chance to
turned it
down.
|
| 00:09:53 | >> People turn to the
search-engine box and admit
things to it that they would not
admit to their doctor, their
shrink, their priest, their wife
or husband, without a thought
that all of these queries are
being stored.
|
| 00:10:08 | >> People are treating google
like their most trusted friend.
|
| 00:10:10 | Should they be?
|
| 00:10:12 | >> Well, I think judgment
matters.
|
| 00:10:14 | And if you have something that
you don't want anyone to know,
maybe you shouldn't be doing it
in the first place.
|
| 00:10:52 | engine
far.
|
| 00:10:54 | One way I can take care of my engine?
|
| 00:10:56 | One a day men's --
a complete multivitamin for my overall health.
|
| 00:10:59 | Plus now it supports my heart health
and helps maintain healthy blood pressure.
|
| 00:11:03 | [ engine revs ]WHOA.
|
| 00:11:04 | [ Man ] KINDA MAKES YOUR HEART RACE, HUH?
|
| 00:13:28 | >> That plain, simple address
google.com HAS BECOME OUR PORTAL
To the world.
|
| 00:13:35 | You can use it to find out how
..
|
| 00:13:37 | >> Tuck the middle of the
loose end behind the bow.
|
| 00:13:40 | ..Or to get a football
score.
|
| 00:13:42 | It can also help you with more
personal issues, like finding a
divorce lawyer, researching a
medical problem, even getting a
date.
|
| 00:13:50 | And for all this, the world's
most powerful technology company
charges us nothing.
|
| 00:13:56 | But that doesn't mean it's free.
|
| 00:13:58 | The real cost may be in users'
privacy.
|
| 00:14:02 | >> I think most of them have not
ever consciously thought of the
privacy tradeoff that they are
making.
|
| 00:14:09 | I don't think they recognize
that these products aren't
really free but that, in fact,
you are trading your privacy for
these services.
|
| 00:14:18 | >> The decision to invoke the
..
|
| 00:14:19 | >> Kevin bankston is a senior
attorney at the
electronic frontier foundation
in san francisco.
|
| 00:14:24 | He's worried about how much
google knows about you.
|
| 00:14:28 | >> Google keeps every search
query -- what you type into the
box -- forever.
|
| 00:14:34 | They have every query ever
since, you know, they started
running this on a few boxes at
stanford.
|
| 00:14:41 | The question is whether that
data's identifiable to you.
|
| 00:14:46 | >> It's no secret that google
keeps its users' search terms.
|
| 00:14:50 | They say they analyze that data
to refine their search engine
and other programs.
|
| 00:14:55 | Marissa mayer is a google vice
president.
|
| 00:14:58 | >> If I'm a google user, you
have years' worth of my search
terms, stuff that may contain
all kinds of incredibly personal
data.
|
| 00:15:05 | If I use other google services,
you can see the contents of my
e-mail, my documents, my
spreadsheets, my personal
photos, my voice mail, even the
contacts in my address book.
|
| 00:15:14 | You guys really know everything
about me.
|
| 00:15:17 | >> Well, we don't know
everything about you.
|
| 00:15:19 | But I think the most important
thing --
>> no, but me being anyone.
|
| 00:15:22 | >> Most of these products -- in
fact, all of these products, our
philosophy is transparency,
choice, and control.
|
| 00:15:29 | Be very transparent about what
data you have associated with
that particular user.
|
| 00:15:34 | Give the users very clear
choices about whether or not to
use the product at all.
|
| 00:15:39 | And then give them control over
their data.
|
| 00:15:41 | Because we really do believe
that the users own their own
data and they should be able to
control it.
|
| 00:15:46 | >> That may be google's policy,
but it's not the law.
|
| 00:15:49 | No one really owns the data, but
google controls it, and the
volume of it is staggering.
|
| 00:15:56 | >> This is the geo display.
|
| 00:15:57 | Each dot is a query, each color
is a language.
|
| 00:15:59 | >> Almost 2 billion google
searches are done every day.
|
| 00:16:03 | >> This is actually the live
queries right now.
|
| 00:16:06 | >> That has created an
astoundingly intimate database
of who we are and what we think.
|
| 00:16:11 | >> People turn to the
search-engine box and admit
things to it that they would not
admit to their doctor, their
shrink, their priest, their wife
or husband, or anyone else
without a thought that all of
these queries are being stored.
|
| 00:16:30 | >> If that doesn't give you
pause, seton hall law professor
frank pasquale has a suggestion.
|
| 00:16:36 | Imagine someone reading through
a list of every google search
you've ever done.
|
| 00:16:41 | >> There are things that can be
misinterpreted or that could
somehow shed a bad light or shed
a false light on somebody.
|
| 00:16:48 | You may just be interested in a
certain topic, but they may
associate you with a topic, like
terrorism or something like
that.
|
| 00:16:54 | If you're doing a school report
on that, that would be tough if
you ultimately found yourself
on, say, some tsa watch list
because it ended up getting to
the tsa.
|
| 00:17:02 | >> Yeah, but isn't a search done
on google completely anonymous?
|
| 00:17:06 | >> It depends.
|
| 00:17:07 | If you're signed in, it's
definitely not anonymous.
|
| 00:17:09 | If you're not signed in, that
search will at least be
connected to your ip address,
which is the unique address of
your computer on a network.
|
| 00:17:15 | >> Privacy advocates say the
digital footprints we leave
behind from cellphones, gps
devices, and search engines,
just to start, have created a
huge array of targets for prying
eyes.
|
| 00:17:28 | Not just for marketers and
hackers, but also the government
and law-enforcement officials
pursuing terrorists and other
criminals.
|
| 00:17:37 | >> Police! don't move!
|
| 00:17:38 | >> Don't move!
|
| 00:17:39 | >> The fourth amendment protects
citizens from unreasonable
search and seizure.
|
| 00:17:44 | But the government has argued
that it doesn't protect data
handed over to a third party,
like google.
|
| 00:17:51 | Can the government tell google
it wants, it demands all the
information that google has
collected from any particular
person who has done searches?
|
| 00:17:59 | >> I believe that if you look at
some of the examples of
prosecutions in divorce actions
there that the answer would be
yes, that because of something
called the third-party doctrine,
our fourth amendment law doesn't
apply to a lot of things that
you do online.
|
| 00:18:13 | >> In fact, the electronic
frontier foundation estimates
that google is subpoenaed in
lawsuits, criminal cases, and
intelligence investigations tens
of thousands of times of year.
|
| 00:18:25 | Though it sometimes fights these
requests, google is compelled to
reveal its users' information in
some cases.
|
| 00:18:32 | The company declined to tell us
how often that happens.
|
| 00:18:35 | People are treating google like
their most trusted friend.
|
| 00:18:38 | Should they be?
|
| 00:18:40 | >> Well, I think judgment
matters.
|
| 00:18:42 | >> Eric schmidt is google's
c.e.o.
|
| 00:18:45 | >> If you have something that
you don't want anyone to know,
maybe you shouldn't be doing it
in the first place.
|
| 00:18:50 | But if you really need that kind
of privacy, the reality is that
search engines, including
google, do retain this
information for some time.
|
| 00:18:58 | And it's important, for example,
that we are all subject in the
united states to the
patriot act.
|
| 00:19:02 | It is possible that that
information could be made
available to the authorities.
|
| 00:19:07 | >> The patriot act expanded one
of the government's most
powerful surveillance tools, the
so-called national security
letter.
|
| 00:19:15 | It allows law-enforcement and
intelligence agencies to see
your internet activities without
a judge's oversight.
|
| 00:19:22 | That's what worries
kevin bankston -- government
access to google's data.
|
| 00:19:28 | >> Those in power have abused
their surveillance authority as
a matter of routine as you look
through u.s. history.
|
| 00:19:36 | It's why we have the laws that
we do.
|
| 00:19:39 | >> But eric schmidt says
protecting user privacy is
google's top priority.
|
| 00:19:44 | Where does all my search info
go?
|
| 00:19:47 | >> Well, first place, we have --
our privacy policies are fully
disclosed on our websites and
it's all written down very
carefully.
|
| 00:19:55 | The most important thing we do
is that after 18 months, the
search information that you
entered is so-called anonymized.
|
| 00:20:02 | It's literally gotten rid of and
we can't go back and track it
back to you.
|
| 00:20:06 | >> The data may seem anonymized,
but if you combine it with
enough other data, you can
develop a pretty good profile
of people, particularly, say,
people in rural areas where
there may not be that many
internet users.
|
| 00:20:17 | >> That's what happened in 2006,
not with google but with aol.
|
| 00:20:23 | In an attempt to aid scholars,
aol released a huge sample of
anonymized search data,
apparently without realizing it
could be used uce the
identities of users.
|
| 00:20:34 | >> I had no idea.
|
| 00:20:35 | I couldn't find my own searches
if I tried.
|
| 00:20:38 | >> People like candace carpenter
of brooklyn.
|
| 00:20:42 | She had done aol searches
involving her legal work, her
daughter's interests, and her
family history.
|
| 00:20:47 | Much to her surprise, that
supposedly anonymized data was
enough to lead us straight to
her.
|
| 00:20:54 | >> I don't like the thought
that my daughter's gonna be
evaluated based on searches I'm
doing, but I can see that could
happen, and I certainly don't
want people being able to find
my daughter.
|
| 00:21:03 | >> Google has not had a similar
incident.
|
| 00:21:06 | >> Right now google hasn't
harmed anyone, doesn't really
generate nightmares or
tragedies.
|
| 00:21:15 | But who's to say what google is
gonna be like in 5 or 10 years?
|
| 00:21:18 | ..
|
| 00:21:20 | >> Siva vaidhyanathan is a
professor of media studies and
law at the university of
virginia.
|
| 00:21:26 | >> We cannot rely on how much we
trust this company.
|
| 00:21:29 | It's great that we trust them
now.
|
| 00:21:31 | It's great that we use them now.
|
| 00:21:33 | But let's be careful about this,
because companies don't last.
|
| 00:21:38 | >> The concern, experts say, is
that google or pieces of its
database could someday be sold
or spun off or end up in
different hands or that the
company's priorities and
policies could simply change
over time.
|
| 00:21:53 | Worries over google and privacy
become even more troubling to
critics given that google is
big and only getting bigger.
|
| 00:22:00 | >> There's no reason to think
that in five years google won't
essentially be the equivalent of
the web itself, because it's
active in so many different
areas of the web, including
hosting web publishing and web
video and so forth.
|
| 00:22:12 | >> Google's size and its
ever-expanding reach have even
attracted the scrutiny of the
u.s. department of justice.
|
| 00:22:20 | Google says it's unwarranted.
|
| 00:22:22 | Do you see google as the most
powerful company in the world?
|
| 00:22:25 | >> No, not at all.
|
| 00:22:27 | >> You have a lot of
information, though, about
people.
|
| 00:22:30 | >> But we don't use it, and we
don't misuse it.
|
| 00:22:33 | We could misuse it, but if we
did, we would quickly become
much less powerful because
everyone would flee to our
competitors.
|
| 00:22:40 | So part of the answer to the
criticism that's implied by your
question and the direct ones by
others is that if we broke our
trust with our end users, they
would leave, and then we
wouldn't be very important
anymore.
|
| 00:22:57 | >> These mobile phones have
eyes -- they've got a camera.
|
| 00:23:00 | They've got ears -- every one of
them has a microphone.
|
| 00:23:03 | They've got skin -- you can
touch them.
|
| 00:23:05 | And they're increasingly
augmenting our own senses.
|
| 00:23:08 | >> The idea is you see
something that interests you,
you whip out your camera phone,
take a picture of the object of
interest, and this will trigger
a google search.
|
| 00:24:36 | (announcer)
the
business.
|
| 00:24:37 | But we're also in
the showing-kids- new-worlds business.
|
| 00:24:41 | And the startup-capital-
for-barbers business.
|
| 00:24:45 | And the this-won't- hurt-a-bit business.
|
| 00:24:47 | Because we don't just work here.
|
| 00:24:49 | We live here.
|
| 00:24:51 | These are our families.
|
| 00:24:52 | And our neighbors.
|
| 00:24:53 | And by changing lives we're in more than
the energy business
we're in the human energy business.
|
| 00:25:02 | Chevron.
|
| 00:25:21 | Aflac is not more benefits atgreater cost
to your company insurance.
|
| 00:25:26 | Aflac is not how do I fit it inmy company's
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|
| 00:25:29 | Aflac is help protect and carefor your employees
at no cost to your company insurance.
|
| 00:25:34 | With Aflac, your employees payonly for the
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|
| 00:25:38 | And, the cost to you - nothingat all.
|
| 00:25:41 | If all you know about us is...
|
| 00:25:43 | DUCK: Aflac!
|
| 00:25:44 | ...then you don't know quack.
|
| 00:25:45 | To find out why more businessesprovide Aflac,
visit getquack.com.
|
| 00:26:39 | >> And your sim card.
|
| 00:26:41 | >> Congratulations.
|
| 00:26:42 | Here's your phone.
|
| 00:26:43 | >> Cool.
|
| 00:26:43 | >> [ Chuckles ]
>> don't look now, but that
unassuming guy in the t-shirt
handing out free google
..
|
| 00:26:50 | >> I'll give you your phone far
less professionally than it
..
|
| 00:26:53 | ..Is actually one of the
wealthiest and most powerful
business leaders in the world.
|
| 00:26:58 | >> I'd like to introduce
sergey brin, who's gonna be
joining us.
|
| 00:27:01 | [ Applause ]
>> hello.
|
| 00:27:04 | >> Why would sergey brin, one of
the two billionaire cofounders
of google, bother showing up at
some mobile-phone conference?
|
| 00:27:13 | Because for google, the stakes
couldn't be higher.
|
| 00:27:16 | Mobile-phone use is
skyrocketing, more than
4 billion worldwide with a
billion sold in 2008 alone.
|
| 00:27:24 | Brin wants to make sure android,
google's operating system for
mobile phones, gets a big piece
of that market.
|
| 00:27:31 | >> If you can't look at the
search results on your
cellphone reasonably because
the browser is not capable
enough or the application's
sophistication is not good
enough, then we can't really
deliver you that information
when you're using your phone.
|
| 00:27:46 | But android has allowed us to
bridge that gap.
|
| 00:27:50 | >> The conference been good for
you guys?
|
| 00:27:51 | >> Yeah, it's been great.
|
| 00:27:53 | >> Brin has tapped this man,
vic gundotra, to make sure that
as the world goes mobile, google
goes with it.
|
| 00:28:00 | Why is it so important for
google to have a major presence
on cellphones?
|
| 00:28:04 | >> We are seeing a very
fundamental shift, where
increasingly, particularly among
a young demographic and in asian
countries, the primary access to
the internet is not through the
pc but through mobile devices.
|
| 00:28:18 | >> Google first put its android
software in phones in 2008.
|
| 00:28:23 | Other manufacturers like
motorola, samsung, and even dell
are now jumping on the android
bandwagon.
|
| 00:28:30 | But it'll still be a struggle
for google android to challenge
the 800-pound gorilla of mobile
phones, apple.
|
| 00:28:38 | >> A new iphone 3g.
|
| 00:28:41 | >> Apple's iphone, with its vast
market of software applications,
or apps, has huge momentum in
the world of so-called
smartphones, which act more like
handheld computers and web
browsers than simple cellphones.
|
| 00:28:54 | >> In some respects, we're past
the era of the pc and into the
era of extrasensory computing.
|
| 00:29:01 | These mobile phones have eyes --
they've got a camera.
|
| 00:29:04 | They've got ears -- every one of
them has a microphone.
|
| 00:29:06 | They've got skin -- you can
touch them.
|
| 00:29:09 | And they're increasingly
augmenting our own senses.
|
| 00:29:13 | >> So far, there are roughly
10,000 apps available for google
android.
|
| 00:29:18 | >> It's called "pocket auctions"
FOR eBAY.
|
| 00:29:20 | And it's essentially a
MINIATURIZED VERSION OF eBAY ON
Your android handset.
|
| 00:29:24 | >> 10,000 Apps sounds pretty
impressive, until you consider
that the apple iphone has more
than 100,000.
|
| 00:29:32 | >> Hi.
|
| 00:29:32 | >> Hi. how you doing?
|
| 00:29:33 | >> What have you got there?
|
| 00:29:34 | >> To beef up google's
offerings, gundotra has to
convince software developers and
the makers of smartphones that
the smart money is on android.
|
| 00:29:42 | >> What are you demoing here?
|
| 00:29:44 | >> We're demoing -- we're doing
mafia wars.
|
| 00:29:46 | >> He works the crowd with the
enthusiasm of an evangelist.
|
| 00:29:50 | >> We're counting on folks like
you to come up with these great
ideas to move the web forward.
|
| 00:29:54 | >> So what do you guys have
here?
|
| 00:29:55 | >> We have geodelic.
|
| 00:29:58 | >> Google needs private
developers like these, but it's
also developing android programs
on its own, in-house.
|
| 00:30:05 | [ Camera shutter clicking ]
hartmut neven leads a google
team racing to launch an
ambitious new technology.
|
| 00:30:12 | They're trying to tie the
cameras in smartphones to the
immense power of google's search
engine.
|
| 00:30:18 | Its official title is
"
but at the time, they were
"
>> so imagine you're a tourist.
|
| 00:30:26 | You arrive at this place, and
you would like to know more
about it.
|
| 00:30:29 | All you will have to do is you
take a shot of the sign, and you
see we recognized this as the
santa monica pier.
|
| 00:30:39 | Google visual search is a new
technology that essentially
allows you to trigger a search
of an image.
|
| 00:30:45 | The idea is you see something
that interests you, you whip out
your camera phone, take a
picture of the object of
interest, and this will trigger
a google search.
|
| 00:30:54 | >> Google's competitors would be
..
|
| 00:30:57 | If they knew about it.
|
| 00:30:58 | When we visited, the visual
search product was still secret.
|
| 00:31:03 | But google agreed to pull back
the curtain and let cnbc cameras
watch the process.
|
| 00:31:08 | It wasn't always pretty.
|
| 00:31:10 | >> As usual, a page came up,
but there was no link this
time, and I didn't know what to
do.
|
| 00:31:14 | >> This sounds like a bug in the
barcode scanner.
|
| 00:31:16 | >> This definitely should be
fixed.
|
| 00:31:18 | >> Deadlines loom.
|
| 00:31:19 | Colleagues in other google
offices are scheduled to test it
the very next day.
|
| 00:31:23 | 24 Hours later, a group of
google engineers in new york who
had never seen google visual
search finally give it a try.
|
| 00:31:32 | >> You are at a friend's house
and you see this cool book.
|
| 00:31:35 | And you think, "i want to find
out what the reviews say about
"
do you think google visual
search can help you?
|
| 00:31:41 | >> Back in california, they
anxiously watch by video link as
first-time users test the
product.
|
| 00:31:48 | Some reviews are not
encouraging.
|
| 00:31:51 | >> Like, I think that google
visual search would help, but it
wouldn't be my first stop.
|
| 00:31:55 | >> No price? no product?
|
| 00:31:57 | Useless.
|
| 00:31:57 | >> So you're feeling less
certain that this will get you
what you want?
|
| 00:32:01 | >> If I had gone to my phone and
done a search, I would have
gotten better information.
|
| 00:32:05 | >> Okay.
|
| 00:32:06 | Molly? useful?
|
| 00:32:08 | >> No.
|
| 00:32:09 | >> Okay. mike?
|
| 00:32:09 | >> I'm gonna disagree with
everybody.
|
| 00:32:11 | [ Laughter ]
I think this is way more useful
than I thought it was gonna be.
|
| 00:32:17 | It's not what I expected.
|
| 00:32:18 | >> They decide it's just not
ready for prime time.
|
| 00:32:22 | >> Not yet.
|
| 00:32:23 | >> So team members are
dispatched to fix any remaining
problems.
|
| 00:32:27 | >> Come on.
|
| 00:32:28 | No, it didn't get the -- yeah.
|
| 00:32:31 | We're still building out our
database, so we don't quite have
all the objects in here that we
would like to recognize.
|
| 00:32:36 | >> The last critical hurdle is
an internal product review
"
>> yeah, so, I think that this
is a good result, so I'm gonna
rate it heavily.
|
| 00:32:44 | >> Shailesh nalawadi is a
product manager.
|
| 00:32:47 | >> "Dogfooding" really comes
from the phrase "to eat your own
dog food," which at google means
that every product that we get
ready to release to our end
users is tested extensively
within google by all of the
employees at google.
|
| 00:33:02 | >> Never mind the cute name.
|
| 00:33:04 | Dogfooding means the team's baby
will soon be in the hands of
20,000 critics, gleefully trying
to tear it apart.
|
| 00:33:12 | >> Googlers are very passionate
about the products that we put
out, and we get a ton of
feedback, which we incorporate
into the product before finally
releasing it out to the hands of
the end users.
|
| 00:33:22 | [ Indistinct conversations ]
>> google is used to leading the
field, but not in mobile phones.
|
| 00:33:28 | Visual search and apps like it
are critical if google is going
to challenge apple and claim
more of those tiny screens in
billions of hands around the
globe.
|
| 00:33:38 | For now, google is playing
catch-up.
|
| 00:33:45 | >> WHAT AdWords DOES IS IT
Creates a level playing field
for everyone from the smallest
mom-and-pop business up to the
largest fortune 500 company.
|
| 00:33:54 | >> How good of a program is
GOOGLE AdWords FOR SMALL
Businesses like yours?
|
| 00:33:59 | >> In my opinion, it would be
indispensable at a time like
this.
|
| 00:34:02 | >> AdWords IS WHAT MADE GOOGLE
Google.
|
| 00:37:25 | [ Bell clanging ]
[ train whistle blows ]
>> in the small, sun-baked town
of nogales, arizona, just a
stone's throw from the
-mexico border, we found an
unlikely marriage of old-world
..
|
| 00:37:42 | And high-tech salesmanship.
|
| 00:37:48 | >> The cowboys that wear our
boots like to buy the toughest
boot we can possibly make, so we
delight in making the toughest
cowboy boot that we can.
|
| 00:37:57 | [ Chuckles ]
>> cowboy boots don't get any
tougher than this.
|
| 00:38:03 | And cowboy-boot makers don't get
any better than paul bond.
|
| 00:38:07 | >> All right.
|
| 00:38:09 | >> At 93, you can still find him
every day in his workshop,
..
|
| 00:38:15 | >> Okay, that'll give them a
little design around the top.
|
| 00:38:19 | ..And hand-fitting the
wooden forms he makes for each
customer's feet.
|
| 00:38:23 | >> We shape his toes down to it
and the arch is just the right
length.
|
| 00:38:29 | >> The result is some of the
most exquisite, durable, and
expensive cowboy boots available
anywhere, from $500 and up,
depending on the design and
leather.
|
| 00:38:40 | What's the best skin?
|
| 00:38:42 | >> Oh, really one of the best is
just a good, old heavyweight
calf skin.
|
| 00:38:45 | There's a heavyweight calf skin
right there.
|
| 00:38:49 | >> For decades, bond boot relied
mostly on word of mouth,
including some very famous
mouths.
|
| 00:38:56 | But recently this old-school
craftsman took a gigantic step
forward and planted his hand-cut
boot firmly in the 21st century.
|
| 00:39:06 | Bond boot began to advertise on
google.
|
| 00:39:10 | >> You're handling it.
|
| 00:39:11 | >> [ Chuckles ]
>> george bond is paul's son and
business partner.
|
| 00:39:15 | Did you know much about google
before approaching?
|
| 00:39:19 | >> Only as a search engine.
|
| 00:39:20 | I used it a lot.
|
| 00:39:21 | It actually was my favorite
search engine.
|
| 00:39:25 | BUT NOTHING ABOUT AdWords,
Nothing about the advertising.
|
| 00:39:28 | I had no idea how it all worked.
|
| 00:39:31 | >> Google's advertising program
IS CALLED "AdWords."
It's a simple name, but its
effect has been seismic, and not
just for small advertisers like
paul bond boot.
|
| 00:39:42 | AdWords IS ONE OF THE MOST
Revolutionary developments in
the media world since television
itself.
|
| 00:39:49 | Author john battelle.
|
| 00:39:50 | >> AdWords MADE THE COMPANY.
|
| 00:39:52 | The company would be an
interesting side note, as there
have been so many in search.
|
| 00:39:57 | Dozens if not scores or hundreds
of really interesting search
services have come and gone or
still exist but no one knows
about them.
|
| 00:40:06 | BUT AdWords IS WHAT MADE GOOGLE
Google.
|
| 00:40:08 | >> SO AdWords IS THE MAGIC.
|
| 00:40:10 | >> Absolutely.
|
| 00:40:12 | >> AdWords MAY BE THE MOST
Successful and profitable
business program you've never
heard of.
|
| 00:40:18 | It generates more than 95% of
google's total profits,
$4 billion in 2008.
|
| 00:40:25 | If you ever wondered how google
MAKES ITS MONEY, AdWords IS IT.
|
| 00:40:29 | >> It is very pure.
|
| 00:40:32 | It is a pure profit machine.
|
| 00:40:33 | I have a thesis, which is that
they have more profits in that
company than the entire media
business, you know, in the 10
years that the company has been
profitable or so.
|
| 00:40:42 | It's just -- it's staggering.
|
| 00:40:44 | >> AdWords IS WHAT GENERATES
The ads, or sponsored links you
see on a google results page.
|
| 00:40:50 | If you google "custom" or
..
|
| 00:40:54 | There you are.
|
| 00:40:54 | >> Yeah.
|
| 00:40:55 | ..The paul bond boot ad
often shows up there.
|
| 00:40:58 | Those are called "impressions,"
and they don't cost bond boot
anything.
|
| 00:41:03 | They only have to pay google
when someone actually clicks on
their link and goes to their
website.
|
| 00:41:10 | "
how well does it work?
|
| 00:41:14 | When bond boot launched their
campaign, orders instantly
spiked, more than 20%, and
they've only gone up since.
|
| 00:41:23 | How good of a program is google
AdWords FOR SMALL BUSINESSES
Like yours?
|
| 00:41:28 | >> In my opinion, it would be
indispensable at a time like
this.
|
| 00:41:32 | You can hit the people who are
actually looking for the
product.
|
| 00:41:36 | And in a product such as this,
that's a very relatively small
number of people, but they do
know what they're looking for if
you just help them get there.
|
| 00:41:46 | >> Most advertisers want their
ads to show up as high on the
page as possible.
|
| 00:41:51 | Here's how they get there.
|
| 00:41:53 | Let's say paul bond boot wants
its ad to appear when someone
does a search for "ostrich
"
maybe bond boot is willing to
pay $1 for every click on their
link, so that's what they bid on
those keywords.
|
| 00:42:07 | But there's more to it than
price.
|
| 00:42:10 | Google's algorithm also gives a
quality score to each
advertiser's website.
|
| 00:42:16 | >> You can't buy your way to the
top if your ad isn't relevant.
|
| 00:42:19 | >> David fischer is google's
vice president for global online
sales.
|
| 00:42:24 | >> An advertiser who chooses the
right set of keywords and shows
really relevant ads can actually
appear right at the top and
actually be paying less than
some of the advertisers who
appear below them because their
ad is so relevant, our system
actually rewards that.
|
| 00:42:38 | There he is.
|
| 00:42:39 | He shows up in the top slot.
|
| 00:42:40 | >> And that's what happens with
paul bond boot.
|
| 00:42:43 | They may have a modest ad
budget, but google often pushes
them to the top because of the
quality of their website.
|
| 00:42:50 | >> WHAT AdWords DOES IS IT
Creates a level playing field
for everyone from the smallest
mom-and-pop business up to the
largest fortune 500 company and
lets them compete alongside each
other.
|
| 00:43:02 | >> Advertisers can also adjust
their campaigns down to the
pennies they spend, the minutes
they advertise, and the zip
codes where they show.
|
| 00:43:11 | >> You actually are presented
with a map and all kinds of ways
of determining where you want to
advertise.
|
| 00:43:17 | At the moment, I have it
primarily set by country because
we're trying to control a
budget.
|
| 00:43:23 | >> This is very addictive,
because it just enables you
to watch all of the activities
of your customer.
|
| 00:43:29 | >> You are exactly right.
|
| 00:43:30 | >> It's a constant score card.
|
| 00:43:32 | >> It becomes kind of a game
that you're playing.
|
| 00:43:34 | >> LIKE MOST AdWords USERS,
George bond manages the
advertising himself.
|
| 00:43:39 | And it's obviously working.
|
| 00:43:42 | Maybe too well.
|
| 00:43:44 | Sometimes he literally has to
shut it off.
|
| 00:43:47 | >> Google could overwhelm us
quickly.
|
| 00:43:50 | >> How will google overwhelm?
|
| 00:43:52 | >> Given the indicated figures,
it could double the number of
orders coming in.
|
| 00:43:59 | There is far more out there
available to us if we decide to
extend the budget further.
|
| 00:44:05 | There's a lot more out there.
|
| 00:44:08 | >> Right now the bonds have a
four-month waiting list for new
custom boots.
|
| 00:44:12 | >> Your boots will be there in
about three days, how about
that?
|
| 00:44:16 | >> Ah, looks good.
|
| 00:44:17 | >> Paul bond couldn't have
imagined google when he started
making cowboy boots back in the
EARLY '30s.
|
| 00:44:23 | But not even this tiny shop in
an arizona border town is beyond
the reach of the internet's most
powerful presence.
|
| 00:44:37 | [ Siren wailing ]
>> 3024, respond for unknown
emergency.
|
| 00:44:42 | >> It helps us do our job faster
by helping us retrieve
information quicker.
|
| 00:44:46 | So if I want to see abandoned
buildings, I click on an
abandoned-building layer, and
then it becomes enabled on my
map.
|
| 00:48:28 | [ Alarm rings ]
[ siren wailing ]
>> high noon and the
, fire
department is responding to a
possible explosion.
|
| 00:48:44 | On board, they've got radios,
first-aid gear, and the latest
firefighting tool -- google.
|
| 00:48:50 | That's right -- google.
|
| 00:48:52 | >> It helps us do our job faster
by helping us retrieve
information quicker, and it also
gives us a reference point on a
map.
|
| 00:49:00 | >> Deputy chief
demetrios vlassopoulos isn't
talking about google's search
engine but a customized version
of its mapping program,
google earth.
|
| 00:49:10 | >> So if I want to see abandoned
buildings, I click on an
abandoned-building layer, and
then it becomes enabled on my
map.
|
| 00:49:16 | >> It also shows the location
of every fire hydrant, fire
truck, and ems unit in the
city, all in real time.
|
| 00:49:23 | >> The hydrant layer is telling
us not only where the hydrants
are, but whether they're in
service or out of service.
|
| 00:49:28 | If they're out of service, we
can't use them, so we're not
even gonna waste our time with
it.
|
| 00:49:32 | >> Google earth is part of a
software package the city of
buys called
"google applications," "apps,"
for short.
|
| 00:49:39 | Unlike most office software,
apps isn't installed on
individual computers but on
google servers accessed through
the internet.
|
| 00:49:48 | It's an idea called "cloud
"
tell me what the concept of
cloud computing is.
|
| 00:49:53 | >> Cloud computing means you get
your technology from the cloud,
from somewhere else.
|
| 00:49:59 | Instead of having it installed
on computers and software and
manage it all yourself, you
get it in the cloud.
|
| 00:50:04 | >> Dave girouard is president of
google enterprise.
|
| 00:50:07 | His job is to sell customized
google apps like gmail, search,
and google earth to businesses,
schools, and governments.
|
| 00:50:14 | >> In the old world, you pay a
lot of money up front, and then
you pay somebody else to
install it, and then you pay
somebody else to patch it when
there are security problems, or
manage it.
|
| 00:50:23 | And then you go through another
whole set of problems when it's
time to upgrade to the new
version.
|
| 00:50:27 | In this world, all of that
disappears.
|
| 00:50:29 | [ Siren wailing ]
officials say
google apps has saved taxpayers
more than $3 million in its
first year alone.
|
| 00:50:36 | With a growing list of customers
like genentech and motorola,
apps is turning a profit for
google, but a relatively small
one.
|
| 00:50:45 | What may be keeping it from
growing even bigger is the fear
among some companies of
entrusting their data to
google's servers.
|
| 00:50:53 | What if companies, institutions
are hesitant to give sensitive
information about intellectual
property on the google cloud?
|
| 00:51:01 | >> There is an element of trust
required that there's just no
getting around.
|
| 00:51:05 | You know, companies have to
trust somebody.
|
| 00:51:07 | They trust their accountants.
|
| 00:51:09 | They trust their lawyers.
|
| 00:51:10 | They trust the phone company to
transmit their phone calls.
|
| 00:51:13 | And at some point, they will
become more and more comfortable
with companies holding their
data in their servers.
|
| 00:51:19 | >> 10 Years ago, most of us had
barely heard of google, much
less considered entrusting it
with our most valuable
information.
|
| 00:51:26 | Today, it is growing in size and
ambition, as this once-unknown
start-up keeps moving into so
many aspects of our lives.
|
| 00:51:36 | Do a search for the phrase
"google's future," and you'll
get more than a million results.
|
| 00:51:41 | But none of them can answer the
company's most pressing
questions.
|
| 00:51:45 | Could it become too big for its
own good?
|
| 00:51:48 | How much more can it improve its
search engine?
|
| 00:51:51 | Can it continue to protect our
privacy and its future?
|
| 00:51:55 | One thing's for sure.
|
| 00:51:57 | This is google, and everyone
will be watching.
|
| 00:52:01 | I'm maria bartiromo.
|
| 00:52:02 | Thanks for joining us.
|
| 00:53:00 | Compare a well equipped lexus es,
to a well-equipped buick lacrosse.
|
| 00:53:06 | Get inside each. and see what you find.
|
| 00:53:12 | Ction iswhat you pursue,
this just might change your course.
|
| 00:53:17 | Meet the new class of world class.
|
| 00:53:21 | The twenty-ten lacrosse, from buick.
|
| 00:53:27 | May the best car win.
|
| 00:53:31 | you've
by
artery,
another heart attack could be lurking, waiting
to strike.
|
| 00:53:36 | A heart attackcaused by a clot,
one that could be fatal.
|
| 00:53:40 | But Plavix helps save lives.
|
| 00:53:41 | Plavix, taken with other heart medicines,
goes beyond what other heart medicines do
alone,
to provide greater protection against heart
attack
or stroke and even death
by helping to keep blood platelets
from sticking togetherand forming clots.
|
| 00:53:53 | Ask your doctor about Plavix,
protection that helpssave lives.
|
| 00:53:56 | [ Female Announcer ]People with stomach ulcers
or other conditions that causebleeding should
not use Plavix.
|
| 00:54:01 | Taking Plavix alone or with some other medicines,
including aspirin, may increase bleeding
risk,
so tell your doctor when planning surgery.
|
| 00:54:07 | Certain genetic factors
and some medicines, such as Prilosec,
may affect how Plavix works.
|
| 00:54:11 | Tell your doctor all the medicines you take,
including aspirin, especially if you've had
a stroke.
|
| 00:54:16 | If fever, unexplained weakness or confusion
develops,
tell your doctor promptly.
|
| 00:54:20 | These may be signs of TTP,
a rare but potentially life-threatening condition,
reported sometimes less than 2 weeks after
starting Plavix.
|
| 00:54:26 | Other rare but serious side effects may occur.
|
| 00:55:16 | some people will stick with their old way
of getting vitaminsand minerals.
|
| 00:55:18 | Others will try incredible Total Raisin Bran.
|
| 00:55:20 | With 100% of the Daily Value
of 11 essential vitamins and minerals,
juicy raisins and crunchy whole grain flakes.
|
| 00:55:25 | Guess it's all about what kind of crunch
you like.
|
| 00:55:28 | How are you getting 100%?
|
